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Helsinki · Hybrid

Product Marketing Manager

At SSH, we provide defensive cybersecurity solutions and related services to protect critical and sensitive data - in use, in transit, and at rest. Our approach is built on the Zero Trust principle: Never Trust - Always Verify.

We’re now looking for a Product Marketing Manager to drive demand generation, sharpen our product messaging, and support pipeline growth across our cybersecurity portfolio.

This role sits at the intersection of product, sales, and marketing - translating technical capabilities into compelling value for our customers and executing campaigns that deliver measurable impact.

What you’ll do

  • Plan, execute, and optimize multi-channel marketing campaigns across inbound and outbound channels (digital, ABM, email, SEO/SEM, social)

  • Develop clear product positioning, messaging, and value propositions for B2B customers

  • Translate technical product capabilities (cloud and on-premise) into relevant business value

  • Drive demand generation and qualified pipeline in close collaboration with sales

  • Design and execute inbound and outbound programs, including content, webinars, and targeted campaigns

  • Support lead nurturing and customer journey optimization across the funnel

  • Conduct market research and competitive analysis to inform positioning and strategy

  • Collaborate closely with Product Management on product launches, roadmap alignment, and feature positioning

  • Align with sales on target accounts, messaging, and lead quality

  • Track and analyze performance metrics (campaign performance, conversion rates, pipeline contribution)

  • Manage budgets and continuously optimize marketing ROI through data-driven improvements

What we’re looking for

  • Experience in B2B product and digital marketing, ideally in SaaS or software

  • Strong understanding of demand generation and digital marketing channels

  • Experience executing multi-channel campaigns

  • Ability to translate technical concepts into clear, customer-focused messaging

  • Data-driven mindset with strong analytical skills

  • Experience with marketing automation and CRM tools (e.g., HubSpot or similar)

  • Strong collaboration and communication skills

Ready to turn strategy into growth? Apply now!

Locations
Helsinki
Remote status
Hybrid

Our Culture

From day one, we've been committed to building a culture that values unique perspectives, ideas, and backgrounds, all of which come together to inspire innovation and excellence. 

In cybersecurity, change is constant, so our work environment is fast-paced, which means we need to be quick on our feet. But that's just how we like it! We're all about building a team that's resilient, adaptable, and ready to embrace transformation. So when change comes our way, we face it head-on with confidence. And we know that our diverse team is what makes us stand out and excel in everything we do.

Some Of Our Benefits

  • Flexible Hybrid Work Model

    Our work culture values flexibility, allowing you to balance remote and office work according to your preferences and needs.

  • Comprehensive Insurance

    Experience peace of mind with our inclusive insurance coverage, even during leisure time, ensuring your well-being around the clock.

  • Lunch and Recreational Benefit

    Enjoy the perks of a subsidized lifestyle, with the company covering 25% of your lunch expenses and contributing 50% towards recreational activities.

  • Weekly Massage Sessions

    Unwind and relax with a weekly massage, a thoughtful benefit aimed at enhancing your physical and mental well-being.

  • Bike Benefit

    Pedal your way to work and promote sustainability with our exclusive bicycle benefit.

Helsinki · Hybrid

Product Marketing Manager

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